Industrial Design | Prototyping | CMF | Preliminary Engineering
Show Beauty is a high-end luxury haircare line created by Tamara Ecclestone, designed with high-end formulations and luxury packaging. This line was initially launched into Harrods and can now be found on multiple e-Commerce websites.
Create a high end luxury haircair line that stands out from the competition and represents the show beauty brand Directive through premium Materials and high end formulations.
Tamara Ecclestone
2011
Designed at Maesa Studio
Show Beauty nominated by the Fragrance Foundation for packaging of the year - Haircare.
I developed A custom pillow texture as a signature element for the line. The pillow texture element is carried throughout the line with chrome and translucent materials as a cohesive element that brings the collection together.
The line is composed of high-end materials that embody luxury. The glass is vacuum metalized, so that it has a lovely weight in the hand. I included luxurious chrome and rose gold finishes mixed with high gloss paint. Premium glass was chosen to ensure the built-in pillow texture was highly reflective.
Show Beauty nominated by the Fragrance Foundation for packaging of the year - Haircare.
We created a style board that embodied luxury and used it as a springboard for concept development and innovation. Knowing that we wanted to develop a custom texture for the line, I explored multiple textures that would look good in glass and chrome. As we settled in on final forms, we leveraged 3D printing to visualize our designs and dial in the perfect size for the proprietary pillow texture.
We 3D printed the designs to evaluate the final line's proportions. We wanted the product line to have a tall, slender, and elegant presence. I also applied the pillow texture across all forms to achieve a cohesive look for the line.
As we moved into the product, we worked with the Factory to finalize material finishes that embody the high-end luxury look we were trying to produce.
